Brand Kit | Notion

This guideline is designed to maintain the integrity and recognition of the KORONA POS brand. Always adhere to these standards in all written and visual materials.

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Brand Strategy

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Mission Statement:

To empower businesses of all sizes to succeed by providing a customizable and powerful point of sale solution designed to fit the unique needs of each merchant

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Vision Statement:

To be a trusted partner for businesses worldwide, optimizing their operations and growth through transparency, innovative software, and exceptional service

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Brand Values:

Innovation	We are dedicated to continuous product improvement and development to provide a modern POS solution in a rapidly evolving landscape.
Expertise	We work with industry leaders to understand the needs of merchants and offer a excellent product and service for each client.
Partnership	We believe that the success of each client depends not just on our product but also our customer service, which is why we prioritize excellent and acccesible support.
Excellence	We know that our clients strive for excellence in what they sell; we always strive to do the same for each of them.

Brand Voice and Personality:

Approachable	Friendly, supportive, relatable, and easy to work with
Professional	Knowledgeable, reliable, transparent, and trustworthy
Encouraging	Inspire confidence and optimism in our customers
Curious	Eager to grow and evolve to always provide a best-in-class solution

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Positioning Statement:

We’re only successful if our customers are too.

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Tagline:

Let’s grow a better business together

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Logos

Brand Guidelines for Writing "KORONA POS"

All Caps Usage:
- The brand name KORONA POS must always be written in ALL CAPITAL LETTERS.
- This ensures consistency and reinforces brand recognition.
Correct: KORONA POS

Incorrect: Korona POS, korona pos, Korona Pos
Spacing and Hyphens:
- There should be a single space between "KORONA" and "POS."
- Do not use hyphens, underscores, or any other punctuation between the words.
Correct: KORONA POS

Incorrect: KORONA-POS, KORONA_POS, KORONAPOS
Contextual Usage:
- Use the full brand name KORONA POS in all formal communications, marketing materials, and product references.
- In informal contexts (e.g., internal communications), ensure the name is still written in all caps for consistency.
Avoid Abbreviations:
- Do not abbreviate the brand name to "KP" or any other variation. Always use the full name: KORONA POS.
Color Usage:
- If using color, adhere to the official brand color palette. Ensure the text remains legible and maintains high contrast against the background.
Examples of Correct Usage:
- "Discover the power of KORONA POS for your business."
- "KORONA POS is the leading point of sale solution."
- "Contact KORONA POS today to learn more."

By following these guidelines, you ensure that the KORONA POS brand is represented consistently and professionally across all platforms and communications.

Brand Strategy

Logos

Color Palette

Graphics

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